If you don't have the basics of marketing in place, you can't expect to grow. Growth is all about momentum. And momentum starts with your message, your clear point of difference:

What is your position in the minds of your prospects? If you were lined up with all your competitors, how would you stand out?

But yet, simply knowing your clear point of difference won't do much for you. A clear message by itself, like a web site, is passive. It's a good start.

The key is investing in the right marketing activities that communicate your point of difference powerfully and clearly. Activities include targeted print and web campaigns, low-cost publicity, professional publishing, and other measurable activities.

Strategy begins with positioning, but new growth comes from measurable, active campaigns.